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Hon Hai predicts economic uncertainty will negatively impact iPhone sales
Hon Hai predicts economic uncertainty will negatively impact iPhone sales
According to news on August 15, the latest market research shows that Sony, as the iPhone 15 series camera supplier, predicts that due to the slowdown in global economic growth, the upcoming iPhone 15 may face the challenge of sluggish demand and will not be as expected. Popularly welcomed by the market
In addition, Hon Hai Precision Industry Co., Ltd., also the parent company of Foxconn (Hon Hai Technology Group), predicts that iPhone and other mobile phones will be sold this year based on the latest financial data. sales will decline. According to the company, Hon Hai Technology Group's operating profit fell by 30% in the second quarter, revenue and gross profit fell by 14% year-on-year respectively, and net profit also fell by 1% year-on-year, which made the company's performance in the past three years Profit decline reaches new high
Market observers believe that despite improvements in gross and net profit margins, the data underscores This reduces the uncertainty about iPhone 15 sales performance this year. The iPhone 15 is expected to be released in the fall, and the end of the third quarter to the beginning of the fourth quarter will be an important period for its annual sales. However, the current unstable situation in the global market may affect consumers' purchasing intentions, which in turn affects the market performance of the new iPhone
Although the iPhone 15 may bring some innovations in terms of technology and features, Apple may Corresponding measures such as adjusting market positioning and innovative marketing strategies need to be taken to cope with economic downward pressure and market challenges to ensure that its products remain competitive in the fiercely competitive market. With the prospects for global economic recovery uncertain, technology giants such as Apple need to seriously consider how to balance supply and demand
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