What is ZORA Coin? What is the economics of ZORA tokens and its future potential?

Zora was originally an Ethereum-based NFT platform that allows users to purchase, sell, and create NFT collections without paying transaction fees. With continued development, the project has transformed into a social platform and continues to enhance creativity by allowing anyone to easily convert their content into tradable currencies.
Zora has attracted market attention due to the Base Meme Coin incident. In addition, the network announced that it would airdrop ZORA tokens on April 23 and will be launched on the Binance Alpha platform on the same day, marking an important milestone in the development of Zora.

So, what is Zora (ZORA) cryptocurrency? What is its future potential? Below we will give a detailed introduction to ZORA coins.

What is ZORA Coin? What is the economics of ZORA tokens and its future potential?

ZORA Coin Latest News and Updates

Zora announced on April 21 that its native token $ZORA will be officially released (TGE) on April 23, 2025.
In addition, Binance Alpha will launch Zora (ZORA) at 21:00 on the same day. Binance Exchange users who meet the criteria and have purchase records on Alpha will receive airdrops of 4276 ZORA tokens in their Alpha account before 21:10 on April 23, 2025.

What is Zora?

Zora was officially launched in 2021 and is an NFT market centered on creators. On this platform, creators and collectors can independently set and negotiate the value of NFTs, thereby promoting decentralized market dynamics.
With continuous development, Zora began to transform into social networks and leverages blockchain technology to build a sustainable economy for creators. The network is designed to provide creators with a free platform to promote creativity and financial stability.
Zora offers a new creator economic model. Content published on this platform can become unique tradable tokens.
It is reported that when a new post is published on Zora, the platform will immediately create a liquidity pool for the token on Uniswap and allow anyone to trade related tokens on Zora's content page.
The creator's income will be measured by trading volume. The higher the trading volume, the more the creator earns. Zora offers different rewards to allow creators, collectors, developers and platforms to profit through trading activities.
To date, Zora has a community of over 2 million creators and collectors and has distributed over 3.5K ETH to creators as a reward.

Who founded Zora? Zora Development Team and Investment

Zora Network was founded in 2020 by Jacob Horne and Slava Kim, both of whom have extensive experience in the cryptocurrency space.

• Zora co-founder Jacob Horne: worked as a product manager at Coinbase for more than 3 years;
• Zora co-founder Slava Kim: Slava Kim also worked with Jacob Horne at Coinbase, and he also worked as a product designer at Coinbase for more than 3 years.

Led by the Zora development team, Zora has successfully raised $60 million through three rounds of financing, with investors participating in the investment including Coinbase Ventures (the former company of the two co-founders), Haun Capital and Kindred Ventures.

How does Zora work?

Zora's social network redefines content creation using token-based systems. Each content (image, video or text) will automatically mint an ERC - 20 token with a fixed supply of 1 billion units. As the original poster, the creator immediately received 10 million tokens.
The value of content does not depend on likes or calculation algorithms, but is determined by open market transactions. When others trade the coins you posted, you will receive a portion of the transaction fee through the Uniswap liquidity pool.
With the upgrade of Coins, these tokens can now be traded immediately on the Zora desktop platform and on the mobile app. Additionally, when others trade coins from creator posts, the creator will receive a 50% transaction fee and a 50% LP fee, thus obtaining a direct source of income.

What is ZORA Coin?

ZORA is a native cryptocurrency for the Zora network and was launched in April 2025.
However, its official website stated that ZORA is for entertainment only, and holders do not enjoy any governance rights, nor have any equity relations with Zora or its products.
In addition, although Zora has its own layer 2 network, Zora coins are still launched on Base—probably the reason why PENGU started on Solana. Given that ZORA is a currency designed for entertainment only (similar to meme coins), launching it on Base will give it a wider user base and potential new users.

ZORA Token Economics

The total supply of ZORA tokens is 10 billion, and its initial token allocation is as follows:

• Incentives (20%) : This is a future grant, public goods, hackathons and other types of incentives determined by the Zora team. There is no lock limit for this category.
• Airdrop (10%) : Will be distributed to eligible community members, including creators, collectors, developers and other contributors to the Zora brand. There is no lock limit for this category.
• Liquidity (5%) : used to provide liquidity to exchanges and market makers.
• Finance (20%) : ZORA assigned to the company is designed to align the company with the community to support and develop the Zora brand. Tokens in this category will be unlocked monthly for 48 months starting six months after the Token Generation Event (TGE).
• Team (18.9%) : Current and future teams will also receive ZORA allocation for their work for the Zora brand in the crypto creator economy. Tokens in this category will start six months after TGE and will be unlocked every month for 36 months.
• Strategy Contributor (26.1%) : Strategy Contributors are investors who provide Zora development advice and guidance to the Zora team. Like the team allocation, this category of tokens will start after TGE six months and will be unlocked every month for 36 months.

From the moment, the initial circulating supply of ZORA is roughly $1 billion to $1.5 billion (10-15% of the total supply), depending on the number of liquid tokens used by TGE. The remaining portions (community incentive funds, teams, strategy contributors) are locked for at least 6 months, so they will not contribute to the initial circulation supply.

Zora Token Airdrop

According to the official announcement, Zora will conduct airdrops on April 23, and the official has completed two rounds of airdrop snapshots, as follows:

• Snapshot 1: 2020/01/01 to 2025/03/03
• Snapshot 2: 2025/03/03 to 2025/04/20

Zora Airdrop aims to reward communities that contribute to Zora's development, especially over 2.4 million collectors and 618,000 creators. Snapshots not only recognize the contribution of loyal users, but also create opportunities for new users to join the ecosystem.

Zora (ZORA) future prospects

Zora’s mission is centered on reinvesting its creative ecosystem rather than extracting value. With the development of on-chain social platforms, Zora stands out for combining monetization, community governance and creator tools in one environment.

However, Zora's native tokens are not governance tokens, but are described by Zora as meme coins with "entertainment-centric" purpose. This means that the token does not give its holders control over the protocol, but rather has more community-based elements, consistent with trends in recent NFT projects such as Pudgy Penguin (PENGU), Milady (CULT), and Magic Eden (ME).

This also caused a lot of controversy.

Crypto KOL @basedkarbon pointed out, "Since it's just for entertainment, why do the team still have to keep 65%? Why do contributors take 26%? If this coin is useless, why do you need to set up a vault? "

ZachXBT, a well-known on-chain investigator, also said that if you really want to make meme coins that are purely entertainment, you should adopt the "100% fair issuance" model, otherwise the so-called meme coins will lose their rationality.

For ZORA coins, if Zora cannot give it corresponding value in the future, then the cryptocurrency is likely to be as difficult as most meme coins to break out of the siege and be buried in the torrent of meme coins.

Summarize

To sum up, Zora has evolved from a simple NFT market to a social platform where content created by users (images, videos or texts) can be converted into tokens on the blockchain, thereby achieving profitability.
Zora native token ZORA will be launched on the Base network on April 23, 2025 and airdropped, but the cryptocurrency only has entertainment features and future development remains to be seen. Through this article, you may have some basic information about the project in order to make your own investment decisions.

What is ZORA coins here? What is the economics of ZORA tokens and its future potential? That’s all for the article. For more relevant ZORA coin development analysis content, please search for previous articles from Script Home or continue browsing the related articles below. I hope everyone will support Script Home in the future!

The above is the detailed content of What is ZORA Coin? What is the economics of ZORA tokens and its future potential?. For more information, please follow other related articles on the PHP Chinese website!