AOC and Xiaomi team up to achieve leadership in China's display market in 2023

On January 22, according to the latest data released by RUNTO, mainland China's display market shipments in 2023 will be 24.5 million units. Although it dropped 1.5% year-on-year, the online retail market (excluding content such as Doukuai) E-commerce) bucked the trend and rose 2.1%, with sales reaching 8.95 million units and sales reaching 10.1 billion yuan. This phenomenon not only reflects changes in user consumption habits, but also reveals new opportunities in the market.




(Photo source: Luotu Technology)


The two major keywords for domestic monitor online sales in 2023 are “price reductions” ” and “eSports.” The average online price of China's monitors in 2023 will be 1,126 yuan, a year-on-year decrease of 13%. The decline in average selling prices is mainly due to the market strategies adopted by manufacturers to stimulate demand and compete in the industry. This is undoubtedly good news for consumers, who can enjoy higher-quality displays at a lower price.



(Photo source: AOC)



The rise of the e-sports craze has had a profound impact on the online display market. The official entry of competitive sports into Asia and the recovery of the Internet cafe industry have provided strong support for the continuation of the e-sports craze. In 2023, the retail sales of China's e-sports monitor online market surged to 4.4 million units, with sales increasing by 21% year-on-year; e-sports penetration rate increased to 49%, a significant increase of 8% year-on-year.



(Source: Luotu Technology)


In terms of display technology, online sales of displays using OLED and Mini LED technologies have increased respectively. Over 150% and over 90%, showing that consumers’ pursuit of high-end display technology continues to heat up. These two technologies are mainly used in e-sports monitors and professional design monitors.




OLED has won the favor of high-end users with its excellent contrast and light control effects, while Mini LED has attracted a group of pursuers with its excellent brightness and high cost performance. Consumers who want image quality but don’t have enough budget. Therefore, the development of display technology provides more choices for users who pursue the ultimate visual experience.



(Source: AOC)


In terms of brand sales, AOC, Xiaomi and HKC, these three brands rank first in the online market of the top three. AOC once again ranks first in the industry with a market share of 15%. It plans to further consolidate its market position in 2024 by increasing the promotion of mid-to-low-end products and expanding its presence in high-end product lines such as Mini LED.


Xiaomi, relying on its cost-effectiveness advantage, ranked second with a sales share of 13%, especially in the price segment below 1,000 yuan, occupying a leading position. HKC, a display brand that specializes in e-sports, ranks third with a market share of 10%, an increase of approximately 5% from 2022. Its performance in the price range above 1,000 yuan is particularly impressive.



(Source: Luotu Technology)


Overall, although the overall shipment volume of mainland China’s display market in 2023 has increased, decline, but the growth of the online market and the rapid development of high-end display technology indicate the potential of the market. Competition among brands is becoming increasingly fierce, and consumers’ diverse needs are constantly driving innovation in the industry.


With the continuous advancement of display technology, the display industry will usher in more development opportunities in the future.

The above is the detailed content of AOC and Xiaomi team up to achieve leadership in China's display market in 2023. For more information, please follow other related articles on the PHP Chinese website!