Apple monopolizes high-end market, U.S. iPhone share slightly increases

According to news on October 19, the global high-end smartphone market has always been dominated by Apple. It dominates this field and earns nearly 80% of the profits of the global smartphone industry. However, in terms of sales, there is a certain gap between Apple and smartphones running Android systems. Even in one of their most important markets, the United States, the iPhone's market share has not surpassed the Android camp.

According to the editor’s understanding, the latest research institution report shows that in the 12 months to the end of September, the iPhone’s share of new smartphone sales in the US market was 39%, an increase from the previous 12 months. 37% increased slightly. However, this does not mean that Apple has maintained a growth trend. In recent years, the iPhone's market share in the United States has fluctuated to a certain extent. In the past five years (12 months as of September each year), the market share has fluctuated between 37% and 46%. between. The peak market share occurred in the 12 months to September 2020, reaching 46%, but fell to 44% in the subsequent 12 months, and continued to decline to 37% in September 2022.

However, some foreign media mentioned that in the past ten years, more and more Android users have turned to iPhone, which reflects Apple’s efforts to attract Android users achieved success.

In addition, the report also pointed out that after BlackBerry and Windows-based mobile phones withdrew from the market, the U.S. smartphone market formed a duopoly situation of iOS and Android. The market shares of the two major systems were relatively stable, but Apple has done an even better job of attracting Android users. Although Apple has failed to defeat Android in market share, its growing user base shows that its appeal is increasing, indicating that Apple will still maintain strong competitiveness in the future.

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