How to Automate WordPress and Social Media with IFTTT (and more)

Are you looking for ways to automate your WordPress website and social media accounts?

With automation, you will be able to automatically share your WordPress blog posts or updates on Facebook, Twitter, LinkedIn, Instagram and more.

In this article, we will show you how to easily automate WordPress and social media using IFTTT, Zapier, and Uncanny Automator.

Why Automate WordPress and Social Media?

Automate your WordPress website and social media accounts without having to manually share content on these platforms.

You can easily schedule posts to be posted on various social media platforms simultaneously without having to log in and share separately.

For example, if you are posting important announcements on your website, you can automate WordPress and social media so that the announcement can be posted on all social platforms at scheduled times.

This can save time and energy, improve your social media presence, and can increase the visibility of your website.

In addition, WordPress automation through social media can improve the SEO of your website by adding social media signals such as likes, shares, and comments.

That being said, let's see how to easily automate WordPress and social media using IFTT, Zapier, and Uncanny Automator.

1. Automate WordPress and social media with IFTTT (Free)
2. Automate WordPress and social media with Zapier
3. Automate WordPress and social media with Uncanny Automator (recommended)

Method 1: Automate WordPress and social media using IFTTT (Free)

IFTTT (If This then That) is a free web service that helps users automate web-based tasks. It uses applets to connect two or more applications and devices.

For example, you can use the Twitter applet to connect your Twitter account to a WordPress website.

If you are looking for a free way to automate social media and WordPress, this method is for you.

Create an IFTTT account

To automate your WordPress website and social media, you need to create an account on IFTTT.

First, you have to visit the IFTTT website and click the Start button in the upper right corner of the screen.

This will lead you to a new page where you have to click the "Register" link.

Next, provide your email credentials to create an account on IFTTT.

Once you have done this, you will see the Let's Start page where you need to select the type of mobile device you are currently using.

Just select an option and click the Continue button.

After that, you must choose the social platform you frequently use to better customize your Explore page.

When finished, click the Continue button to continue.

Set up IFTTT applet

Now that your account is ready, you will be on the Explore page where you can select the applet that suits you.

In this tutorial, we will automate WordPress and Facebook.

To do this, go ahead and click the "WordPress to FB Page" applet in the list.

You will now be directed to the WordPress to FB Page screen.

Next, just turn on the Connection switch.

This will take you to a new page where you must provide your WordPress blog URL, username, and password.

When done, click the Connect button to integrate WordPress with IFTTT.

After connecting to a WordPress website, you will be redirected to the WordPress to FBPage screen.

Here, just switch the Connect switch again. This will guide you to the Facebook platform, where you must grant permission to connect your Facebook account to IFTTT.

If you are sure, just click the Continue button.

The page you want to connect to IFTTT will then be asked. Go ahead and select the Facebook page where you will share your WordPress blog post.

When you are finished, click the Next button.

Next, just select all the actions that IFTTT does on your Facebook page.

For example, if you want comments on the IFTTT to manage the page, switch the switch next to the option to Yes. Then, just click Finish.

You will now see the WordPress to FBPage screen, where the toggle button will show that your WordPress website and Facebook page are connected.

From here, just click the Settings button at the top.

You will now go to the Create page.

Set "If This" and "So That"

Here, you can configure what you want IFTTT to perform on your Facebook page when something goes wrong with your WordPress website.

Continue and click the Add button next to the "If This" option.

Next, just select WordPress as your service from the Select Service page.

This will guide you to the Select Trigger page. Here, just select when you want the trigger to close. This trigger alerts IFTTT when an action occurs on your website.

For example, if you want a trigger to be triggered every time you add a new post, just select that option.

You can also create your own triggers. After that, just click the Create Trigger button.

Now that the trigger is ready, you will be redirected to the Create page.

Continue and click the Add button next to the "Then" option.

Next, just select Facebook Page from the Select Services page.

You must now select an action. When a specific action occurs on your WordPress site, IFTTT will do this on your Facebook page.

For example, you can tell IFTTT to share a WordPress post link on your Facebook page after you post a new post on your website.

After that, click the Create Action button.

After successfully creating the IFTTT operation, you will see the Create page.

Continue and click the Save button to store your settings.

You have now successfully used IFTTT to automate WordPress and Facebook.

Method 2: Automate WordPress and social media using Zapier

If you want to use Zapier to automate social media and WordPress, this method is for you.

Zapier is a cloud-based automation tool that allows users to connect to various web applications, including Gmail, Trello, Slack, Facebook, Twitter, and more.

It also provides a pre-built library of automated workflows (called "Zaps") that you can further customize to suit your needs.

Set up Zapier

To automate WordPress and social media, you first need to install and activate the Zapier for WordPress plugin on your website. For more instructions, see our step-by-step guide on how to install WordPress plug-ins.

After that, you must visit the Zapier website and click the "Register" button in the upper right corner of the screen to start creating an account.

After providing the credentials, you will see the "What applications do you use?" page.

Here, just select the app you are using and click the "Finish Settings" button. You will need to at least choose WordPress and the social media platform you want to connect to your website.

You will now enter the Zapier dashboard. Here, just search and add WordPress under the "Connect this app..." option.

Next, add the social media platform you want to connect to WordPress under "with this one!" Options.

In this tutorial, we will connect WordPress and Twitter.

Perform an electric shock

Next, you must select the trigger for WordPress from the drop-down menu. This trigger tells Zapier to perform an action on Twitter when a specific action occurs on your WordPress site.

After you have done this, select the action you want Zapier to perform from "Then Do This!". drop-down menu.

For example, if you want to create a tweet every time you post a new post in WordPress, you need to select these options.

When you are done, click the Try button to create the Zap.

Connect your WordPress website and Twitter account to Zapier

Next, you will see the Zapier Editor.

You must expand the WordPress Triggers tab and click the Login button to connect WordPress and Zapier.

This will open the Connect Account page in a new window.

Continue to provide your WordPress site's username, password, and URL. After that, click the "Yes, continue using WordPress" button to continue.

Once you connect to your WordPress website, expand the Twitter tab and click the Login button.

You will see the Connect Account page again, where you need to grant Zapier permissions to connect to your Twitter account.

Simply provide your Twitter account's username and password and click the "Authorize Application" button.

Zapier will now connect your Twitter account to your WordPress website.

Personalize your Zap

Next, use the Message drop-down menu to select the tweet content that will be posted each time a new post is posted.

For example, if you want to add post links, dates, and author names to your tweet, just select these options from the drop-down menu.

Next, click the Continue button to continue.

After that, switch to the Settings tab from the left sidebar. You can first enter the name of the Zap you created.

Next, enter a description and select a time zone for Zap.

Finally, switch the top switch to "Open" and click the "Publish" button to create and activate your Zap.

You have now successfully automated WordPress and Twitter.

Related: See our list of the best WordPress Zapier plugins.

Method 3: Automate WordPress and social media using Uncanny Automator (recommended)

If you are looking for a more affordable alternative to automating WordPress and social media than Zapier, this approach is for you.

Uncanny Automator is the best WordPress automation plugin that allows websites to connect with multiple third-party applications and automate workflows. Additionally, it allows you to customize automation to suit your specific needs.

Setting up Uncanny Automator

First, you need to install and activate the Uncanny Automator plugin. For more details, see our tutorial on how to install WordPress plug-in.

Once activated, go from the Admin sidebar to the Automator » Setup Wizard page. Once there, click the "Connect your free account" button.

This will open the Login page in a new window.

Here, just provide your credentials to create a free Uncanny Automator account and click the Register button at the bottom.

Select an Uncanny Automator trigger

Next, access Automator » from the WordPress administration sidebar to add a new page. Automator asks if the recipe you want to create should be triggered only by logged in users or everyone who visits your website.

After selecting the option, continue and click the Confirm button.

After that, you can start adding titles to the recipe. For example, if you want to automate WordPress and Instagram, you can use it as the recipe name.

Next, just select the "WordPress" option in the "Triggers" section.

Now you need to select a trigger for WordPress.

For example, if you want to post an Instagram post every time you post a new WordPress post, select the 'Post a Type of Post' option from the drop-down menu.

Connect Uncanny Automator to Instagram

After selecting the trigger, click the Add Action button to open the integration list.

In this tutorial, we will automate WordPress and Instagram.

Go ahead and select the "Instagram" option from the list.

Now a pop-up window will appear on your screen.

Remember, you can only connect to your Instagram business account that has been linked to your Facebook page. You will also not be able to connect to your personal Instagram account.

Now continue to click on the "Connect Account" link to integrate Instagram with Uncanny Automator.

This will open the Connect Account page in a new window.

Here, just click the Connect Facebook Account button to continue.

You will now be directed to the Facebook website where you will need to provide your login credentials. You will be asked if you want to continue using the same ID.

Just click the Continue button to connect Facebook to Uncanny Automator.

Next, you need to select the business Instagram account associated with your Facebook account.

Then, click the Next button to continue.

After that, you must select a Facebook page. Just select one and click the Next button.

Make sure to select the page associated with your Instagram business account. Otherwise, the process will not be carried out.

Then, you need to choose to allow Uncanny Automator to do everything on your Instagram page.

For example, if you want to grant it permission to create posts on your Instagram account, just toggle the switch next to that option.

Now go ahead and click the Finish button.

You will now be redirected to the Automator » Settings page on the WordPress admin dashboard. Once you get there, switch to the "Instagram" tab in the left column.

Here you will see an Instagram Business Account connected to your Facebook page.

Note: If an Instagram account is not displayed on the screen, a problem is occurring and you need to re-execute the process.

You can now exit this window and go to the Connection Integration pop-up page and click the Connect Account link again. This integrates Instagram with Uncanny Automator and your WordPress site.

Choose an incredible automated action

You can now choose what Uncanny Automator does on Instagram when something goes wrong with your WordPress site.

For example, if you want to post photos on Instagram every time your post goes live, select the "Post photos to Instagram Business Account" option.

Next, enter the URL or library ID of the photo you want to post on Instagram.

You can change the photo URL from the WordPress dashboard every time you publish a new WordPress post.

Next, you have to draft the title that will be posted with your post. Simply select the option you like from the drop-down menu.

You can add website name, email address, website URL, date, and more from the option list.

When finished, click the Save button to store the changes.

Finally, go to the “Recipes” section in the upper right corner of the screen and switch to “Live”.

You have now successfully automated WordPress and Instagram.

We hope this article helps you understand how to automate WordPress and social media platforms using IFTTT, Zapier, and Uncanny Automator. You may also want to check out tutorials on how to send automated emails in WordPress and our pick of the best marketing automation tools for small businesses.

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