Home Technology peripherals It Industry Globalization is advancing, Nezha X pure electric SUV is launched in Kuala Lumpur and Bangkok

Globalization is advancing, Nezha X pure electric SUV is launched in Kuala Lumpur and Bangkok

Jul 27, 2024 am 06:43 AM

According to news on July 26, Nezha Automobile recently announced that its pure electric SUV Nezha X will be launched simultaneously in Kuala Lumpur, Malaysia and Bangkok, Thailand on July 25. This move is regarded as a comprehensive acceleration of Nezha Automobile’s globalization strategy in the Southeast Asian market. This year, Nezha Automobile has been particularly active in overseas markets and has successfully established three important factories in Thailand, Indonesia and Malaysia. According to the editor's understanding, this series of actions highlights Nezha Automobile's determination and ambition to expand overseas markets.

Globalization is advancing, Nezha X pure electric SUV is launched in Kuala Lumpur and Bangkok

1. Nezha Auto’s overseas layout
  • January: Established the third overseas factory with Malaysian partners
  • March: Thailand’s ecological smart factory was put into operation with an annual production capacity of 30,000 vehicles
  • April: Indonesia Ecology The smart factory is put into production and new cars roll off the production line
  • Not long ago: the first company in South America opened in Sao Paulo, Brazil, and plans to launch three models to enter the Brazilian market
  • In June: the first flagship store opened in Nairobi, the capital of Kenya, becoming a right-hand market in Africa The first store of new energy vehicles
  1. 2023 delivery volume and sales target
  • 2023 full-year delivery volume: 127,500 vehicles
  • Overseas market sales: 20,000 vehicles, a year-on-year increase of 567%
  • Sales target for 2024:

    • Domestic sales: 200,000 vehicles
    • Overseas sales: 100,000 vehicles
    • Total sales target: 300,000 vehicles

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