Video Prompting Skill

AI 视频生成提示词工程指南——覆盖 Sora、Runway Gen-3/4、Kling、Seedance 2.0、Veo 2、Hailuo、Pika 等主流模型。

1. 视频提示词核心结构

一个高质量的视频提示词通常包含以下维度（不必每个都写，但越多越精确）：

[主体] + [动作/运动] + [场景/环境] + [镜头语言] + [光影氛围] + [风格/美学] + [技术参数]

各维度详解

2. 镜头语言词汇表（最实用的部分）

运镜方式

拍摄角度

景别

3. 光影氛围词汇

4. 风格美学词汇

5. 运动与动态描述技巧

视频和图片最大的区别就是运动。描述运动要具体：

❌ 模糊

A person walking

✅ 具体

A woman in a flowing white dress walking slowly through a sunlit wheat field, her dress catching the wind, camera tracking alongside her at eye level

运动描述要素

• 速度: slowly, gradually, rapidly, suddenly
• 方向: from left to right, toward the camera, away into the distance
• 节奏: with a pause, continuously, in bursts
• 主体内部运动: hair blowing, clothes rippling, eyes darting
• 环境运动: leaves falling, rain pouring, smoke rising, water rippling
• 摄影机运动: (见第2节)

常用运动句式

- The camera slowly dollies in as [subject] [action]
- [Subject] enters from the left, [action], then exits right
- Starting from a close-up of [detail], the camera pulls back to reveal [scene]
- A low-angle tracking shot following [subject] as [action]
- Time-lapse of [scene] over [duration], showing [change]
- Slow motion at 120fps: [action] with [detail visible]

6. 各平台特性与提示词适配

Sora (OpenAI)

• 擅长：物理真实感、复杂运动、长镜头
• 提示词风格：自然语言叙述，像在描述电影场景
• 长度：可以很长，细节越多越好
• 特殊：理解时间和因果关系，可以描述"先...然后..."

例：A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, red dress, and boots, carrying a black purse. She walks casually but confidently. Many pedestrians walk about. The street is damp and reflective, creating a mirror effect of the colorful lights. Cinematic, 4K.

Runway Gen-3/4

• 擅长：风格化、艺术化、快速迭代
• 提示词风格：简洁有力，关键词组合
• 建议：强调运镜和风格，主体描述清晰

例：Cinematic tracking shot, a dancer in red leaping through fog, volumetric lighting, anamorphic lens flare, slow motion

Kling (快手)

• 擅长：人像、中国风、口型同步
• 提示词风格：中英文皆可，偏叙述性
• 建议：描述具体动作和表情变化

例：一位穿着汉服的年轻女子站在烟雨蒙蒙的江南水乡石桥上，手持油纸伞，微风轻拂衣袖，镜头缓慢推近，光影柔和

Seedance 2.0 (ByteDance)

• 擅长：高保真、动作流畅、角色一致性
• 提示词风格：详细描述，强调动作序列
• 特殊：支持角色参考和音频驱动

Veo 2 (Google)

• 擅长：电影级画质、物理一致性
• 提示词风格：类似 Sora，自然叙述

Pika

• 擅长：快速生成、风格化、特效
• 提示词风格：简短有力

Hailuo (MiniMax)

• 擅长：中文场景理解、自然运动
• 提示词风格：中文叙述效果好

7. 提示词模板（可直接套用）

🎬 电影叙事型

[Shot type] of [subject] [action] in [setting]. [Camera movement] as [secondary action]. [Lighting] lighting, [style/aesthetic]. Cinematic, [format].

示例：

Medium shot of a detective in a trench coat stepping through a rain-soaked alley. The camera slowly dollies in as he pauses to light a cigarette. Neon and streetlight mix in volumetric fog. Film noir style, anamorphic, 4K 24fps.

🌍 场景建立型

An establishing [shot type] of [location/scene]. [Time of day], [weather/atmosphere]. [Key movement or change over time]. [Style], [format].

示例：

An establishing wide shot of a coastal village at dawn. Mist rolls over the harbor as fishing boats rock gently. Golden hour light breaks through clouds. Terrence Malick inspired, 35mm film grain, 16:9.

🎭 角色展示型

[Shot type] portrait of [character description]. [Action/micro-expression]. [Camera movement]. [Lighting setup], [background]. [Style reference].

示例：

Close-up portrait of an elderly man with weathered skin and kind eyes. He slowly smiles, deep wrinkles creasing. Camera slowly pushes in. Soft window light from the left, blurred bookshelf behind. Wes Anderson palette, 85mm lens, shallow depth of field.

🏃 动作运动型

[Shot type + camera movement] following [subject] as [action sequence]. [Speed/tempo]. [Environment interaction]. [Lighting], [style].

示例：

Low-angle tracking shot following a parkour athlete as they vault over rooftops at sunset. Rapid cuts between angles. Wind whips their hoodie. Golden backlight, lens flare. Action cinema style, 60fps, 4K.

🎨 风格艺术型

[Subject] [action] in [style] style. [Color palette], [texture], [camera/staging]. [Mood/atmosphere].

示例：

A cat walking across a rooftop in Studio Ghibli style. Soft watercolor sky, warm earth tones, gentle wind animation. Dreamlike and peaceful.

📱 UGC/短视频型

[POV/type], [person] [action], [setting]. [Natural/authentic detail]. [Casual framing].

示例：

Selfie-style POV, a young woman trying a street food stall at a night market, steam rising, neon reflections on her face. Authentic, unstaged, iPhone quality.

8. 高级技巧

时间叙事

视频可以描述时间流逝：

- "Starting with X, the scene transitions to Y as Z happens"
- "Time-lapse: clouds race overhead as..."
- "The camera holds as the sun sets, transitioning from golden hour to blue hour"

多主体协调

Two figures approach each other from opposite sides of the frame, meeting in the center. Camera orbits slowly around them.

物理交互

Water splashes against rocks as waves crash. Droplets catch the light in slow motion.

情绪曲线

The scene begins calm and still, then builds energy as the wind picks up, culminating in a dramatic reveal as the clouds part.

避免的坑

1. 别堆关键词——视频模型需要自然连贯的描述
2. 别矛盾——"fast-paced static shot" 自相矛盾
3. 别忽略运动——视频最重要的就是动，不写运动就是活的照片
4. 别过度限制——给 AI 留创造空间，别每个像素都规定
5. 注意模型限制——10秒视频别写3分钟的故事

9. 推荐学习资源

GitHub 仓库

• awesome-prompt-engineering — 跨模态提示工程合集（含视频部分）
• 各模型的 prompt vault（Seedance/Sora/Grok 等）— 搜索 seedance prompt vault / sora prompt library
• AI filmmaking pipeline 仓库 — 多阶段视频制作流程

官方指南

• OpenAI Sora 提示词指南
• Runway Prompting Guide
• Kling 官方提示词文档

社区

• r/aivideo (Reddit)
• Civitai 视频模型提示词分享
• X/Twitter 上各模型官方账号的展示案例

最后更新：2025-05-10