潜客培育序列生成器 — 自适应版 v2

将冷线索或停滞线索转化为高意向销售线索池，所用序列依据用户行为动态调整，而不仅依赖固定时间间隔。

v2 与模板生成器的核心差异

大多数培育工具无论线索实际行为如何，均按统一时间表发送完全相同的邮件——这正是多数培育序列效果欠佳的根本原因。

v2 引入行为分支（behavioral branching）机制：每次触达（touch）均提供三种变体，具体选择取决于该线索此前的互动表现：

• A 分支（已互动）：线索已打开邮件和/或已回复 → 深化对话
• B 分支（被动）：线索打开了邮件但未回复 → 重构信息角度，重新切入
• C 分支（无响应）：线索未打开邮件 → 更换主题行并调整内容格式后重发

系统同时输出一个互动评分（engagement score）（0–100 分），该分数在每次触达后根据用户行为实时更新，便于您的 CRM 或智能代理判断何时应升级至人工跟进。

输入参数

{
  "industry": "mortgage|real_estate|coaching|saas|services|custom",
  "lead_type": "credit_repair|browsing|not_ready|abandoned_cart|cold|warm|referral",
  "sequence_length": 5,
  "timeline_days": 75,
  "goal": "book_call|close_sale|reactivate|warm_referral",
  "brand_voice": "professional|casual|authoritative|empathetic",
  "include_sms": true,
  "behavioral_branching": true,
  "ab_subjects": true,
  "engagement_scoring": true,
  "crm_export_format": "json|csv|gohighlevel|followupboss|mailchimp"
}

输出结果

{
  "sequence": [
    {
      "day": 0,
      "touch_number": 1,
      "type": "email",
      "subject_a": "Your credit timeline (honest answer)",
      "subject_b": "Something most people in your situation get wrong",
      "preview": "Most people think fixing credit takes years. It doesn't.",
      "body_engaged": "...",
      "body_passive": "...",
      "body_dark": "...",
      "cta": "Reply with your biggest concern",
      "sms": "Hey [Name] — sent you an email. Worth 2 min when you get a chance.",
      "send_rule": "Send immediately on trigger",
      "resend_rule": "If no open after 72h, send subject_b with body_dark variant",
      "pause_rule": "If reply received, pause sequence and flag for human follow-up"
    }
  ],
  "engagement_scoring": {
    "open_weight": 10,
    "reply_weight": 40,
    "click_weight": 20,
    "resend_trigger_threshold": 0,
    "human_escalation_threshold": 60,
    "archive_threshold": -20
  },
  "sequence_summary": "5-touch adaptive sequence over 75 days — credit repair leads",
  "psychology_map": {
    "touch_1": "Pacing + reality check — meet them where they are",
    "touch_2": "Quick win — build trust with immediate value",
    "touch_3": "Myth bust — reframe limiting beliefs, position as expert",
    "touch_4": "Market urgency — seeds the buying decision without pressure",
    "touch_5": "Soft close — assume the next step, remove friction"
  },
  "ab_test_guidance": "Run subject_a for 48h. If open rate <20%, switch to subject_b for remainder of send. Track by contact tag in your CRM.",
  "crm_export": "...formatted for selected CRM..."
}

行为分支逻辑说明

实际运作流程示例（房贷 / 信用修复场景）：

首次触达（Touch 1）发出 → 等待 72 小时：

互动评分阈值规则：

版本套餐

免费版 — 3 封邮件序列，仅支持 Email，无行为分支，无互动评分
标准版（$12/月） — 最多 7 次触达，覆盖全部行业，支持 Email + SMS，含 A/B 主题测试、发送/重发规则
专业版（$37/月） — 全功能行为分支、互动评分、CRM 导出（GHL/FUB/Mailchimp/CSV）、心理学路径图（psychology map）、无限序列生成、优先生成队列

预调优线索类型（标准版及以上均启用行为分支）

示例 — 第二次触达（Touch 2）各分支变体（房贷 / 信用修复场景）

A 分支（已互动 — 已回复 Touch 1）：

Subject: Based on what you told me — here's where I'd start

Since you mentioned [their concern], the fastest move is actually not what most people think.
[Tailored advice based on their reply]
Want me to run the exact math on what your score moving 40 points would do to your monthly payment?

B 分支（被动 — 已打开但未回复）：

Subject: The fastest thing you can do to move your score this month

One thing, quick. The single fastest credit score move — faster than disputing anything — is reducing your utilization below 30% on every card.
[Utilization explanation]
Reply if you want help looking at your report together.

C 分支（无响应 — 未打开）：

Subject: Quick question [First Name]

Tried to reach you last week. No worries if the timing was off.
One quick thing: do you know your current credit score? That's the only number that tells us what your options actually are right now.
[Short. No links. Conversation-opener format.]

集成说明

GoHighLevel：使用 JSON 导出结果 → 导入为 Workflow。每个分支对应 GHL 工作流构建器中的一个条件触发节点。

Follow Up Boss：导出为 CSV → 作为 Smart List 行动计划导入。分支逻辑需手动配置，但文案内容可直接导入。

Mailchimp：使用标准导出格式 → 粘贴至自动化序列中。分支逻辑需借助 Mailchimp 的条件内容模块（Standard 计划及以上支持）。

手动集成（适用于任意平台）：为每封邮件创建三个版本（A/B/C）。每次发送后，按线索互动等级打标签；向不同标签分组分别发送对应版本。

v2.0.0 — 由模板生成器（深度 2）全面升级为行为驱动系统（深度 4）。新增功能：行为分支、A/B 主题测试、重发逻辑、互动评分、CRM 导出格式、心理学路径图。