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Samsung Display dropped 70% month-on-month, Huawei helped BOE win the first place in foldable panel shipments in 2023Q4
Samsung Display dropped 70% month-on-month, Huawei helped BOE win the first place in foldable panel shipments in 2023Q4
According to news on February 1, according to the latest report released by the screen supply chain consulting company DSCC, BOE has surpassed Samsung Display to become the industry leader in the foldable panel market.
DSCC data shows that in the foldable panel market in the fourth quarter of 2023, BOE led the market with a 42% share; while Samsung Display experienced a cliff-like decline, with its market share in the third quarter of 2023 It was 76%, falling to 36% in the fourth quarter of 2023, which was the largest decline since the first quarter of 2021, reaching 40 percentage points. DSCC analysis shows that Samsung Display’s foldable panel shipments fell by 70% sequentially in the fourth quarter of 2023. Since Samsung pioneered the foldable panel market in the third quarter of 2019, it has been the undisputed king of the market for the past five years, firmly occupying the top spot in the global OLED foldable market. However, BOE has risen rapidly, making rapid progress within a year, and continuously increasing its market share. BOE's surge in market share is largely due to the substantial growth of Huawei's foldable smartphones. In the fourth quarter of 2023 alone, Huawei's foldable panel purchases increased by 122% from the previous quarter. DSCC pointed out that poor initial sales of Samsung Electronics’ foldable mobile phones Galaxy Z Flip and Fold 5 released in the third quarter of 2023 are another reason for Samsung’s decline in display market share. However, DSCC also predicted that Samsung Display may regain the top spot in the first quarter of 2024, and said that Samsung Electronics may launch a lower-priced foldable phone within the year to solve the Galaxy Z Flip panel inventory problem, And it is possible to once again increase Samsung Display’s market share. Attached is the original address of the report. Interested users can read it in depth. Related reading: "Samsung considers launching entry-level Galaxy Z Fold6 mobile phone" "Lowering the threshold to increase sales, it is reported that the entry-level Galaxy Z Fold6 mobile phone will give up supporting the S Pen stylus" The above is the detailed content of Samsung Display dropped 70% month-on-month, Huawei helped BOE win the first place in foldable panel shipments in 2023Q4. For more information, please follow other related articles on the PHP Chinese website!
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