Key points of advertising delivery and data statistics in PHP flash sale system

Key points of advertising and data statistics in the PHP flash sale system

With the development of the Internet, flash sales have become a very popular shopping method. In order to improve the effectiveness of flash sale activities, advertising and data statistics are crucial links. This article will use specific code examples to introduce the key points and implementation methods of advertising delivery and data statistics in the PHP flash sale system.

1. Advertising

Advertising is to attract more users to participate in flash sale activities and increase the exposure and conversion rate of the event. In the PHP flash sale system, we can implement advertising through the following points:

1. Advertising slot management: First, we need to set up advertising slots in the system and display ads in appropriate locations. You can create an advertising slot table in the database to record the ID, location, size and other information of the advertising slot.
2. Advertising management: Create an advertising table in the database to record the advertising ID, advertising slot ID, image URL, jump link, start time, end time and other information. In the flash sale system page, we can query the database to obtain effective advertisements and display them in the corresponding advertising slots.
3. Advertising display: Display advertising images at designated locations on the page through front-end technologies such as HTML and CSS. You can use JavaScript to set the jump link of the advertisement so that users can click on the advertisement to jump to the specified page.

The following is a simple sample code to show how to implement advertising in the PHP flash sale system:

// 获取有效的广告
$sql = "SELECT * FROM ad WHERE start_time <= NOW() AND end_time >= NOW()";
$result = mysqli_query($conn, $sql);

// 遍历广告数据，并展示在页面上
while($row = mysqli_fetch_assoc($result)) {
    echo '<a href="'.$row['url'].'"><img  src="/static/imghw/default1.png"  data-src="'.$row['image'].'"  class="lazy".$row['image'].'" / alt="Key points of advertising delivery and data statistics in PHP flash sale system" ></a>';
}

2. Data statistics

Data statistics are for understanding The effect and user behavior of flash sale activities to evaluate and optimize. In the PHP flash sale system, we can achieve data statistics through the following key points:

1. Data burying points: Add burying point codes in key interactive links to record the user's operating behavior. You can create a statistical table in the database to record user ID, behavior type, time and other information.
2. Data analysis: By writing analysis programs, the collected data are processed and analyzed to obtain the behavioral characteristics, conversion rate and other indicators of user participation in activities.
3. Data display: Display data through charts, reports and other forms to facilitate managers to conduct visual analysis and decision-making.

The following is a simple sample code to show how to perform data statistics in the PHP flash sale system:

// 埋点代码，记录用户点击广告的行为
$advertisementId = $_GET['advertisementId'];
$userId = $_SESSION['userId'];
$actionType = 'click';
$time = date('Y-m-d H:i:s');
$sql = "INSERT INTO statistics (user_id, ad_id, action_type, time) VALUES ('$userId', '$advertisementId', '$actionType', '$time')";
mysqli_query($conn, $sql);

// 数据分析代码，统计用户点击广告的次数
$adId = $_GET['adId'];
$sql = "SELECT COUNT(*) AS clicks FROM statistics WHERE ad_id = '$adId' AND action_type = 'click'";
$result = mysqli_query($conn, $sql);
$row = mysqli_fetch_assoc($result);
$clicks = $row['clicks'];

// 数据展示代码，将点击次数展示在页面上
echo '广告点击次数：'.$clicks;

In summary, through the above points and code examples, we can Implement advertising delivery and data statistics in the PHP flash sale system. Advertising can improve the exposure and conversion rate of activities, and data statistics can understand user behavior and activity effects, allowing for optimization and decision-making. I hope this article can help readers better understand and apply it in practice.

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