Apple's new AR/VR product Apple Vision Pro is expected to be released in the United States in the first half of 2024, with shipments of only 200,000 units

Drive China News on June 6, 2023. According to TrendForce Consulting, for the Apple Vision Pro released at WWDC yesterday, its exquisite design and high performance mean that production difficulty will increase and production capacity will be limited.

Therefore, this product will only be prioritized for sale in the United States in the first half of 2024. At the same time, taking into account factors such as the high price of the product and the temporary lack of necessary application functions, Apple Vision Pro shipments are expected to be only about 200,000 units in 2024. We need to wait for the launch of the subsequent consumer model Apple Vision and whether Apple can provide functional services that attract consumers for daily use, in order to promote the rapid development of the entire AR market.

TrendForce further stated that although Apple Vision Pro is undoubtedly one of the top AR/VR products in terms of hardware specifications and functional design, its price of up to US$3,499 and the need for an external power supply to operate for two hours and other unfavorable factors may have affected consumers’ purchasing intentions.

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