The AI content pitfalls tech startups can fall into
Developers willing to start a business may not be able to resist the temptation to delegate content generation to artificial intelligence. It's not a good idea, here's why.
As we continue to witness a technological revolution, artificial intelligence tools appear to be becoming essential in various fields. In a world of tech startups, where many programmers, software developers and other talented people hope to grow into independent entrepreneurs, artificial intelligence content has taken the industry by storm, changing the way businesses communicate and interact with customers.
From automated chatbots to AI-generated website content, AI-driven solutions have become indispensable tools for startups looking to gain a competitive advantage.
I have been engaged in online content creation for ten years. While writing text for startups and small commercial companies, I always hear the buzz about how artificial intelligence content is going to arrive and put all web writers out of work.
In the past few years, artificial intelligence has finally gone from prediction to reality, embedded in every aspect of our lives:
Today, artificial intelligence technology seems to have changed everything: from manufacturing to to customer service, it gives us self-driving cars, virtual assistants, automated machines, you name it!
AI content generator is also here:
Authoritative review sites check out AI writing Availability of Services. With ChatGPT launching in November 2022, discussions about it making writers redundant have taken on new life.
In 2023, the majority of content marketers will consider using artificial intelligence technology for cost-effective marketing campaigns, up from just 15% last year. Impressed by ChatGPT's ability to mimic human language, they started generating articles with its help.
Tech startups or small businesses that don’t have the opportunity to invest large budgets in content creation, optimization and promotion may also fall into this trap:
In fact, if artificial intelligence can provide topical information , why pay writers anyway?
The Problem with Artificial Intelligence Generated Content for Tech Startups
Artificial intelligence text generators look attractive and can speed up the content creation process and Automate this task for your website and other channels used to promote your startup online.
They were really helpful.
But there’s a problem:
They can’t produce original content. Instead, generators like ChatGPT accept the parameters you provide and use them to collect corresponding information already available on the network. Yes, content like this can fool plagiarism checkers, but it doesn’t have the original data, insights, and research that are critical to your tech website’s professionalism, authority, and credibility.
Along with experience, you need these parameters, your online reputation and visibility in your niche.
AI-generated content is mediocre: As researched by AI writing tool reviewer AcademicHelp, these can create simple text or first drafts without high-quality content features. However, it cannot share opinions or create thought leadership articles.
Additionally, AI content still cannot be written about controversial topics: religion, gun laws, politics, etc. (While this may not be an option for those producing tech-themed content, it is still an facts to consider). If you let machines generate content about these topics, you may end up with biased or inaccurate text. (Not good if technologists are willing to communicate authenticity and customer loyalty through their own startups.)
So, long story short:
The core of AI content is pre-existing of online information available to everyone. It is not original, and if all tech startup websites were actively using AI tools for content creation, they would soon be flooded with plagiarized posts with any new information.
Artificial intelligence content lacks original insights and up-to-date evidence, which are critical to the relevance and value of technical information. Such texts add nothing new to niche discussions.
Last but not least:
Google considers AI content to be a violation of their guidelines and compares it to spam and content spinning.
The following is what a Google representative said about this:
Use artificial intelligence technology to do good things
I am not saying that AI-generated content has no meaning (or rights). Despite the above drawbacks, it can still benefit marketers, content creators, and technical website owners:
First of all, answering a "what is" question or stating a fact is perfect. If your website has a technical or FAQ page, you can use it to generate Wikipedia-like text.
Secondly, tools like ChatGPT can help technical experts write ideas for their startup websites, provide a pitch deck for investors, share presentations at niche conferences, and more. Artificial intelligence will generate some ideas that can serve as the basis for a content outline.
Third, it saves time for technical experts who don’t have writing skills and saves them time dealing with repetitive tasks on the website. Titles and meta descriptions in the website admin panel, topic ideas and summaries for new technology articles, and social media posts to promote your startup online – AI can help here.
Alternatively, some AI-generated tools are useful for analyzing ready-made text prepared by outsourced experts for your website:
For example, I am a big fan of Grammarly and I check my drafts for grammar errors, and share my suggestions for text improvement. While AI writers are still a long way from reaching the level of human writers, they are suitable for automating low-effort content creation and saving time on more technology-related tasks.
Use the AI Content Generator wherever you or your tech startup team needs help. Think of them as assistants rather than full-time performers of your content-related tasks.
Technical people don’t like writing and all those creative tasks, but they can’t avoid it when dealing with launch and promotion. So do your best to use AI content correctly, it has the potential to increase a developer’s visibility and performance as a technology expert that many people trust and choose.
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