Because of the integration of AI, Microsoft will significantly increase the price for developers to call Bing search API

Microsoft recently announced that it will increase the price of the Bing search API to highlight its investment in AI. The price level of some user tiers has increased by more than 10 times, including the analysis cost per thousand requests rising from US$1 to US$28. The free portion remains free, but is capped at 1,000 requests per day.

It is reported that the new pricing will take effect in all markets from May 1 this year. Microsoft said the price increase was the result of its investments in improving Bing Search, including using AI in its core search model to deliver more targeted results.

The company wrote in the update report, "We regularly evaluate the value and pricing of our services to meet market demand and adjust the pricing of our products and services based on customer consumption trends and preferences. The new pricing model is more "Accurately reflects Bing's continued technology investments to improve search."

While the newly launched Bing Search Chat grabs the headlines, the AI ​​models aren't just for chat. Microsoft says this is part of the Bing search ranking engine, which brings a huge jump in search relevancy so even basic queries return more targeted results.

For developers who want to use or integrate Bing search engine results and functions, it will be divided into 10 API levels. They are based on the number of transactions per second and provide additional features such as image, news and video search. Spell check, autosuggest, and entity search are also available as additional features for an additional fee.

Among them, the price of the spell check function with a speed of 100 transactions per second will also increase from US$4 per thousand transactions to US$18.

Introducing a large language model API to Bing

The core web search API includes the ability to sort answers based on app or website layout, as well as for certain types of queries ( instant text response such as calculations or time zone and location aware results) so it can be customized to results for a specific town or country.

One of the services with the highest increases is adding Bing Stats to any plan, increasing from $1 to $10 per 1,000 transactions. Its analytics tools include volume, top query strings, geographic distribution, and more, with full filtering and usage dashboards.

After the change takes effect, developers' bills will increase starting with the first billing cycle before they must change levels or reduce usage to reduce costs. Unlike Twitter, Microsoft maintains a limited free tier with 1,000 transactions per month, but no more than 3 transactions per second across all areas of Bing Search, and that doesn't include statistics.

Microsoft has also launched a new pricing tier that allows users to integrate Bing APIs into large language models, such as the currently very popular OpenAI chatbot ChatGPT. Users will pay $28 per thousand transactions for less than 1 million requests per day and $200 per thousand transactions for more than 1 million requests per day.

Microsoft’s move may mean that for most people, the era of free or low-cost access to APIs is coming to an end. And all of this is actually thanks to AI, which claims to be able to reduce costs and increase efficiency, which is somewhat ironic.

The above is the detailed content of Because of the integration of AI, Microsoft will significantly increase the price for developers to call Bing search API. For more information, please follow other related articles on the PHP Chinese website!