What platform is ozon?

ozon is a local B2C e-commerce platform in Russia. It is a multi-category e-commerce platform covering books, electronics, clothing, home, children, beauty, food and pets, sports and other product categories. Ozon is a leading market player in Russia and one of the most valuable Internet companies in Russia, offering customers the widest selection of goods and door-to-door delivery services across 11 Russian time zones.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Ozon, also known as "Russian Amazon", is Russia's only multi-category comprehensive B2C e-commerce dark horse platform, and it is currently the fourth largest e-commerce market in Europe.

Ozon platform is a local e-commerce platform in Russia. According to the official website of ozon, ozon is a leading market participant in Russia and one of the most valuable Internet companies in Russia. Offering customers the widest selection of merchandise and door-to-door delivery across 11 time zones in Russia.

Ozon was founded in 1998. The platform was originally an online bookstore. It quickly expanded its CD and DVD business, and then added clothing, electronic products and other product categories. Although Ozon started early in e-commerce, compared with other cross-border e-commerce platforms, Ozon's expansion speed is relatively slow because of the slow development of online shopping in Russia.

Ozon is the only multi-category e-commerce platform in the Russian market. It has richer sales categories than other Russian e-commerce platforms such as wildberries, covering books, electronics, clothing, Family, children, beauty, food and pets, sports and other product categories.

The best-selling categories on Ozon include 3C electronic products, children's products, medical health, food, home appliances, clothing and accessories, etc. What the platform currently needs and lacks are toys, children's products, and pet products; according to analysis, Russia does not have much requirements for categories, and most of them choose to buy abroad. Health care products can be sold but relevant certificates are required. Contraband items include flammable and explosive products. It is worth mentioning that the Ozon platform has self-operated products, and sellers can follow suit.

The proportion of the total views of the top 15 categories on the OZON platform:

1. Clothing (21.6% of the total category views). Sports suits, newborn suits, hats, coats, small accessories, socks, beachwear, underwear, bags are particularly popular right now.

2. Household products (11.63%). Home textiles, decor and interior items, cleaning/laundry accessories, kitchenware, tableware, party supplies.

3. Maternal and infant products (11.38%). Toys, office supplies, communication equipment, care cosmetics, children's creative supplies, games.

4. Beauty and health (8.45%). Hair/body/facial care, decorative cosmetics, manicure and pedicure tools, fragrances, massage equipment, shaving products, health and beauty services.

5. DIY (5.44%). Tools, Repair/Building Supplies, Garden & Vegetable Gardens, Plumbing, Lighting, Water Filters, Services.

6. Books (5.09%). Novels, children's and parent books, e-books, textbooks, business literature, calendars, foreign publications, comics, notebooks, audiobooks.

7. Pharmacies (4.5%). Vitamins/Dietary Supplements, Medical Devices, Sports Nutrition, Optical, Pharmaceuticals, Hygiene, Antibacterial & Disinfectants, 18+.

8. Food (4%). Coffee/Tea, Sweets, Snacks & Chips, Condiments/Spices, Pasta, Oils & Sauces, Chocolate, Sweets, Canned Goods, Children's Groceries, Syrups/Toppings, Diet Foods.

9. Sports and entertainment (3.8%). Fitness equipment and apparel, scooters, travel furniture and gear, tents and awnings, bicycles, fishing accessories, backpacks/bags, boats, skateboards, rollers, sleeping bags.

10. Electronic accessories (3.7%). Smartphone cases, external batteries, smart watch straps, protective films and glasses, chargers, photo/video lights, phone holders, tripods, memory cards.

11. Small appliances (3.6%). Robot vacuum cleaner, electric kettle, air humidifier, coffee machine, electric grill, hair dryer, fan, blender, microwave oven, waffle maker, scale, sewing machine.

12. Television/Audio (3.2%). Portable audio, video equipment, musical instruments, game consoles, game controllers, cameras, smart home systems, TVs.

13. Automotive products (2.8%). Car and Motorcycle Accessories, Extras, Spare Parts, Oils and Automotive Chemicals, Tires and Wheels, Electronic Equipment.

14. Pet products (2.2%). Animal feed and vitamins, sleeping places, walking and training supplies, hygiene and care, livestock and poultry breeding equipment.

15. Computers and Laptops (1.4%). In addition to stationary computers and laptops, they also purchase peripherals and components, office equipment, consumables and software.

How to search for products in demand

Some people tend to use data to select products, and I also believe that data cannot lie. There are many analysis tools for Russian product selection, so I won’t recommend them here. Although these tools are very comprehensive in analysis, they are very troublesome for novices who have just registered for OZON and sellers who do not speak Russian.

Screenshot of a Russian analysis website

But it doesn’t matter. Compared with those paid analysis software, there is a free analysis system on the OZON seller platform. Although it is simple, it is easy to use. . Enter the OZON seller platform, click "Analysis" which is easy to find in the top column, click "What to sell in OZON", where we can find the following information:

• In OZON The best-selling products on the platform

• Keywords used by platform visitors to search for specific products

• Popular brands that do not appear in the Russian market

The "What to sell on OZON" section is composed of three main parts:

1. Goods.

Shown here are the 1,000 best-selling products on the platform in the past 28 days. We can also specify a product or category to search, and its indicators are displayed by sales amount and number of goods sold. Each product is assigned a status: from "TOP-1%" (this position is included in the top 1% of sellers) to "Poor 99%". This information will be updated daily. To make searching easier, we can sort the position in the list: by name, category, availability, own/others' items.

2. Search keywords.

It displays the key queries that market users entered most frequently into the search bar over the past month. The list will contain several parameters - the name and popularity of the request, the number of additions to the cart from the search results, the conversion rate and the average price of the products sold.

3. Brand.

Here we can see some brands whose products are successfully sold in the market but have not yet been displayed on OZON.

When we select products, it is not necessary to add the same best-selling products to their categories. There are some cheaper similar products that are also very popular. But at the beginning, it is still recommended to choose the products you want to sell among the top 5-30% (you must take samples for judgment later to avoid products with low prices and poor quality).

After selecting the product, we study the prices offered by other sellers, start calculating costs, go to 1688 or other websites to find suppliers, and negotiate lower prices. Although this is the most common way to select products and has a short life cycle, it is often the most important way for novice sellers to select products when they first enter the industry.

In short, our principles for product selection are:

1. The market demand must be large, and it is best to have products that are just needed;

2. The degree of product competition Be moderate and avoid red ocean categories;

3. The product profit margin should not be too low, preferably between 30% and 50%;

4. The unit price of the product should not be too low , preferably higher than 15 US dollars;

5. Make sure the product does not infringe (the brand and packaging cannot infringe)

6. Avoid sensitive goods, the product is easy to transport and not easy to damage

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