How to do keyword analysis

Keyword analysis method: The first thing to do is whether the keyword is operable; then the competitive analysis of this keyword; and finally the commercial value analysis of a keyword.

#The operating environment of this article: Windows 7 system, Dell G3 computer.

Keyword analysis method:

To do keyword analysis, the first thing to do is whether the keyword is operable.

Here we are going to use two tools. One is Baidu Index Tool and the other is Google Administrator Keyword Analysis Tool.

Secondly, it is the competitive analysis of this keyword. Here we mainly look at the number of main domain names of competing websites in the search results for our target keywords in the search engine box. The more main domain names of competitor websites, the greater the competition. Then, there is the analysis of competitor websites. If the competitor's website is large in scale, has a long domain name, and has many external links, it will be difficult for us to surpass it. We have to find a way to change our strategy and avoid strong competition.

Finally, there is the analysis of the commercial value of a keyword. The most important reference condition for the commerciality of a word is the number of bidding rankings of the word on the search engine. For example, the more bidding promotions a word has on Baidu, the more commercial it is. Does that mean that the more commercial the words, the better? Not so. The more entries a keyword bids on the search engine, it is not necessarily better. It is best to have between 2-5. If there are too many, the value of the word will be less.

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