Google Gemini 2.0 coming to Search and AI Overviews

Google today unveiled Gemini 2.0, its enhanced AI model, promising significant improvements to Google Search and AI Overviews. These advancements will enable AI Overviews to handle more intricate queries, including complex mathematical problems, multimodal searches, and coding tasks, according to Google.

Google CEO Sundar Pichai stated, “No product has been more profoundly reshaped by AI than Search.”

Enhanced AI Overviews

Gemini 2.0 is already powering AI Overviews in limited testing. Google highlights its enhanced reasoning capabilities, allowing for more comprehensive responses to complex topics and multi-step inquiries. This includes support for advanced math, multimodal queries (combining different data types), and coding challenges. While limited testing began this week, broader rollout is planned for early next year, with expansion to more countries and languages throughout the year.

Gemini 2.0 and Google Search Integration

Gemini 2.0's integration with Google Search extends beyond AI Overviews:

• Gemini 2.0 Flash: Leverages Google Search capabilities.
• Gemini 2.0 with Project Astra: Integrates Google Search, Lens, and Maps.
• Genie 2 Agents: Utilize Google Search to access web-based gaming information.

Here's a short demonstration video from Google:

Significance for Search Marketers

The improved power and utility of AI Overviews are of considerable interest to search marketers. While currently in testing, the full rollout is scheduled for next year.

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