Google sending manual actions for site reputation abuse in Europe?

Google appears to be rolling out manual actions against sites for reputation abuse in Europe. Coupon sites in Italy, Spain, and France are reportedly affected.

Observed Impacts: SEO professionals are reporting significant drops in rankings and deindexing for numerous coupon websites. Laura Chiocciora, head of SEO at Bravo Savings Network, shared screenshots on X (formerly Twitter) illustrating the impact in Italy and Spain. Fabien Raquidel noted similar issues in France. SEO consultant Glenn Gabe confirmed widespread ranking drops, observing the characteristic "10 results" return in site queries, a strong indicator of manual action.

Tweet Embed: Laura Chiocciora's Italy tweet

Tweet Embed: Laura Chiocciora's Spain tweet

Tweet Embed: Fabien Raquidel's France tweet

Tweet Embed: Glenn Gabe's summary tweet

Significance: This marks a significant development, as it confirms Google's expansion of its manual action policy for site reputation abuse beyond the US. Website owners are urged to check Google Search Console for manual actions and monitor their traffic and search rankings.

Official Response: While Google hasn't issued a public announcement, a spokesperson confirmed that their spam policies apply globally.

Background: Google initiated similar penalties in the US in March 2024, coinciding with a major core algorithm update. These manual actions are human-reviewed, not algorithmic, and typically result in lower rankings or removal from search results.

Further Reading: For a comprehensive guide on Google penalties and manual actions, see [link to Google penalties guide].

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