DuckDuckGo’s Android app will now protect your data from sneaky trackers

DuckDuckGo, a champion of online privacy, has expanded its App Tracking Protection feature to all Android users. This free tool within the DuckDuckGo Android app blocks third-party trackers embedded in various apps, significantly enhancing user privacy and reducing unwanted targeted advertising.

[Related: DuckDuckGo's private browser expands to all Mac users.]

DuckDuckGo's research reveals that the average Android phone harbors apps that face 1,000-2,000 tracking attempts daily from over 70 tracking companies. These companies, including major players like Google and Meta, amass extensive user profiles encompassing location data, contact information, device specifics, and browsing habits. This data is highly valuable to advertisers, data brokers, and even governments, fueling a large-scale surveillance ecosystem.

App Tracking Protection acts as a robust defense against these invasive practices. Using a local VPN connection, your app data remains secure, never reaching DuckDuckGo's servers or those of any third party. The app provides real-time tracking reports, detailing the networks involved and the data collected, with customizable notification summaries.

[Related: DuckDuckGo's private email service is now open to all.]

This Android App Tracking Protection rollout follows DuckDuckGo's expansion into Mac browsers and private email services, all focused on enhancing user privacy. To enable this feature, simply navigate to the Settings tab in your DuckDuckGo app, locate App Tracking Protection under More from DuckDuckGo, and follow the on-screen prompts.

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