Don’t like what Google says about you? You might be able to change it

Ever Googled yourself? It's not just vanity; potential employers, romantic interests, and even friends frequently search online, and their initial impressions are heavily influenced by what they find.

While you can't fully control search engine results, you're not entirely powerless. This isn't about manipulating Google; it's about managing your online presence. As SEO expert Vanessa Fox (former Google employee) points out, Google reflects the web. To remove something from Google, you must remove it from the internet.

Here's how to curate your Google image:

Request Removal from Google

Google offers a process for removing pages containing sensitive personal data from search results. This includes information like social security numbers, bank account details, handwritten signatures, or non-consensually shared explicit images. Google has specific guidelines on what qualifies for removal; review their policies for details.

Contact the Source

For content not involving private information, contact the website owner. This could be a YouTube video poster, a blogger, or even yourself if you've posted something regrettable. Social media platforms offer privacy settings; utilize these to control visibility. After removing the content, notify Google via their removal request form for quicker index updates.

Beware of Reputation Management Firms

While reputation management companies exist to improve online visibility, proceed with caution. The industry is unregulated, with many deceptive businesses. Thorough research is crucial before engaging their services.

Boost Positive Content

If removal isn't feasible, create positive online content. Build a LinkedIn profile, use your real name on social media, and consider a personal website or blog. A personalized domain name adds further impact. For common names, use location or profession to refine searches and distinguish yourself. The more positive content linked to your name, the lower negative results will rank. Contributing to others' blogs or podcasts also helps improve your search results. Regularly searching yourself with relevant keywords helps identify and address other problematic results.

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