An Introduction to Product Tours with Intro.js - SitePoint
Online product sales are booming, especially for digital goods and services. Effective online marketing is crucial for success, and interactive product demonstrations are key to capturing customer attention. Product tours, also known as feature tours, are a powerful solution. This tutorial explains their importance and demonstrates how to build effective tours using Intro.js.
Key Benefits of Product Tours:
- Product tours interactively showcase features, boosting sales of web-based products and services.
- JavaScript libraries like Intro.js offer interactive demos, surpassing static images and animations.
- A typical tour includes a start button, guided steps, a skip option, and a completion button (often linked to a call to action like a purchase).
- Intro.js is a lightweight, open-source library for creating step-by-step website or product tours. It's customizable, works well with single-page applications (SPAs), supports multiple languages, and offers flexible navigation controls.
Understanding Product Tours:
A product tour guides users through key features, whether new or existing. While Flash-based presentations were once common, JavaScript libraries now provide more engaging, interactive experiences.
Why Use a Product Tour?
Websites often rely on user guides or documentation, but these have limitations:
- Users dislike lengthy documentation.
- Documentation lacks interactive feature demonstrations.
- Regularly updating documentation to reflect new features is challenging.
Product tours address these issues by highlighting features and engaging new users. While specific features vary across different libraries, core functionalities remain consistent.
Essential Features of Product Tour Libraries:
- Start Button: A visually prominent button initiates the tour.
- Guided Steps: Users progress through a series of steps, each highlighting a feature. Previous/Next navigation is beneficial.
- Skip Button: Allows users to bypass the tour if desired. This should be present on every step.
- Complete Button: The final step includes a button (often with a strong call to action, such as "Purchase" or "Try Now") to conclude the tour.
Popular Product Tour Libraries:
Several JavaScript libraries facilitate product tour creation, each with unique features. Popular options include:
- Intro.js
- Bootstrap Tour
- Joyride
- Hopscotch
- Pageguide.js
This tutorial focuses on Intro.js due to its comprehensive feature set.
Building a Product Tour with Intro.js:
Intro.js is a lightweight, open-source library easily integrated into projects. The following steps outline the process:
Step 1: Include Intro.js Files: Add intro.js and introjs.css to your project.
Step 2: Create the HTML: Include the JavaScript and CSS files in your HTML:
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Step 3: Design the First Step: The initial step and the start button are essential. Use data-step (numeric order) and data-intro (explanation) attributes:
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(Note: CSS styling is omitted for brevity. Refer to the source code for complete styling.)
Step 4: Design Hidden Steps: Subsequent steps are initially hidden and revealed dynamically during the tour. Use data-step and data-position (to control tooltip placement) attributes. JavaScript is used to show/hide elements based on the current step.
(The detailed HTML and JavaScript for this step are omitted for brevity. Refer to the complete source code.)
Step 5: Implement Completion Functionality: Use oncomplete() to redirect the user or trigger an action upon tour completion.
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Step 6: Implement Skip Functionality: Use onexit() to handle the "skip" action.
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(Note: The complete source code and demo are available at [link to source code] and [link to demo].)
Conclusion:
This tutorial demonstrates the fundamental aspects of building product tours. Interactive product tours significantly enhance user engagement and drive conversions. Remember to test thoroughly across different devices and screen sizes. The provided resources offer a complete example and further guidance.
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