Strive Asset Management Integrates Bitcoin Investment Under Its Wealth Management Business

Strive Asset Management, the investment firm established by Vivek Ramaswamy, a former presidential candidate within the Republican Party and now an advisor to Donald Trump

Strive Asset Management, an investment firm founded by former Republican presidential candidate Vivek Ramaswamy, has announced the integration of Bitcoin investment within its wealth management business.

This move comes as part of a broader strategy to make Bitcoin a key component of the average American’s portfolio.

According to a press release, Strive, which currently oversees $1.7 billion in assets, is aiming to incorporate Bitcoin into the portfolios of everyday Americans as a central pillar of its business approach.

Following this significant development, Strive, founded by Ramaswamy, also unveiled the successful completion of a $30 million Series B funding round, which notably included participation from Cantor Fitzgerald’s Howard Lutnick, who is known for his close ties to the Trump campaign.

The firm highlighted several economic factors, such as the high levels of global debt and inflation, as motivations for bolstering portfolios with Bitcoin.

With the U.S. election rapidly approaching, this decision aligns remarkably with what market observers have termed the ‘Trump trade’.

Amidst Trump's expression of support for the pro-crypto cause and his pledge to establish America as a Bitcoin “superpower,” Bernstein analysts have projected that Bitcoin could soar past the $90,000 mark if Trump secures the presidency.

Moreover, Strive has appointed Gary Dorfman, formerly of Sanford C. Bernstein, as its new business president. Randol Curtis, previously serving as deputy chief investment officer at One Papital Management, will assume the role of business CIO.

The company's growth has also attracted substantial support from Republican-aligned financiers, including Narya Capital, a venture capital firm founded by Trump's vice presidential hopeful JD Vance.

This development comes as both major political camps are increasing their engagement with crypto, as evidenced by Vice President Kamala Harris recently expressing her support for a regulatory framework for digital assets.

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