Worldcoin Rebrands to World Network, Launches World Chain on Mainnet
Worldcoin, the Sam Altman-backed digital identity project, is rebranding to World Network — or World for short.
Sam Altman-backed digital identity project Worldcoin is rebranding to World Network — or World for short.
The project also announced that World Chain has launched on mainnet. World Chain is the Ethereum-secured Layer 2 blockchain network connected to the project. Several key Web3 projects will support the blockchain's launch, including Optimism, Alchemy, Uniswap, Safe, Dune and Etherscan.
"As the scale of the project grows along with the importance of World ID’s proof of human protocol, the name 'Worldcoin' no longer encapsulates the mission of the project, to accelerate every human," World wrote in a release shared with The Block. "With its three key pillars (World Chain, World ID and Worldcoin), World is truly a network of real, verified humans built to enable an optimistic future in which humans will continue to be at the center of AI progress."
Launched in July 2023, Worldcoin offers a digital identity solution called World ID, which helps verify users' humanity and identity online and onchain. Those who give their biometric data (i.e. an iris scan via a metal orb) to prove their "personhood" receive that online passport and the cryptocurrency WLD. Altogether, World Network claims to have over 10 million signups across 160 countries.
The lead developer behind the project, Tools For Humanity, is co-founded by Altman, who also serves as CEO of OpenAI. As internet chatbots and assistants become increasingly powered by AI, World Network is a project that hopes to help differentiate humans from automated actors.
"World Chain is a humans-only community with more useful apps, savings on gas fees and eventually, the ability to share your voice in the direction of World Chain itself," the team added.
The blockchain is built using the OP Stack and user transactions represent about 44% of OP Mainnet’s activity, making it the largest application on the network, World Network says.
WLD is currently valued at $2.13, down 3.68% in the past 24 hours, according to The Block's price page. WLD has a market capitalization of $1.1 billion.
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