What is server side rendering

Server-side rendering (SSR) is a web development technique that improves SEO by pre-generating HTML on the server before sending it to the browser. SSR benefits include faster page load times, better crawlability/indexing, and improved mobile ranking

What is Server Side Rendering?

Server-side rendering (SSR) is a technique in web development where the HTML code for a web page is generated on the server before it is sent to the user's browser. This differs from traditional client-side rendering, where the HTML code is generated in the user's browser after the page has loaded.

How Does Server Side Rendering Benefit SEO?

SSR provides several benefits for SEO, including:

• Improved Page Load Time: SSR can significantly reduce page load times, especially for pages with complex content. By pre-generating the HTML on the server, the browser does not need to parse the code, which can save time.
• Better Crawlability and Indexing: SSR allows search engines to index the content of a page directly without having to execute JavaScript. This is particularly important for pages that heavily rely on JavaScript, which may not be crawlable or indexed by search engines.
• Improved Mobile Rankings: SSR can enhance the mobile experience by reducing page load times and optimizing for mobile-first indexing. Google now prioritizes pages that are optimized for mobile, and SSR can help ensure that your pages meet this requirement.

What are the Disadvantages of Using Server Side Rendering?

While SSR offers benefits for SEO, it also has some disadvantages:

• Increased Server Load: SSR can increase the load on the server, especially for websites with high traffic or complex content. The server needs to generate the HTML for each page before sending it to the user, which can consume server resources.
• Increased Development Complexity: SSR can add complexity to web development. Developers need to understand both server-side and client-side technologies to implement SSR effectively.
• Potential Security Risks: SSR can introduce potential security risks, as the server generates the HTML for the page. If the server is compromised, malicious code could be injected into the generated HTML.

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